BRANDING
paw cbd earned the first NASC badge of approval for pet CBD.
The icon features a paw print with a CBD oil droplet as the pad and is paired with a playful, rounded font. The color red is used to convey passion, love, and authority.
Primary Brand Colors
Secondary Brand Colors
LABELS & PACKAGING
I designed labels and packaging for Paw CBD that feature playful animal photos and color-coded product strengths for pets.
DIGITAL
Website
Display Ads
NATIONIAL TV SPOT
PHOTOGRAPHY
Art Direction: David Abramovitz & Austin Stallings • Photographer: Kenny Hogan
